CFL EXPANDS #TRYFOOTBALL FOR MILLIONS OF KIDS

The Canadian Football League (CFL) and Physical and Health Education Canada (PHE Canada) have announced a new five-year partnership which will help introduce the game to thousands of schools and millions of students from coast-to-coast-to-coast. The collaboration supports the CFL’s ongoing #TryFootball initiative which aims to encourage youth to discover the game.

“We couldn’t be more pleased to work closely with PHE Canada to share our great game with young people throughout the country,” said CFL Commissioner, Randy Ambrosie. “Whether it’s with boys, girls, new Canadians, football fans or those new to the game, the schoolyard is the perfect place to bring kids together to learn, play and have fun.”

In addition to expanding the reach of the game, the partnership will enhance the Move Think Learn: Football in Focus teaching resource to incorporate new skill practice games and instructional methodology, to assist educators in adding football to their schools’ physical education programming. The enhanced resource has been developed in collaboration with Football Canada and the first edition, available this fall, will target Grades 4-6, while subsequent editions will focus on Grades 7-9 (Fall 2020) and Kindergarten to Grade 3 (Fall 2021).

“Sports like football have the incredible ability to teach young people some of life’s most important lessons – leadership, teamwork, responsibility and so much more,” said Melanie Davis, Executive Director and CEO of PHE Canada. “By working together and developing this resource, we will empower educators with the knowledge to teach kids how to run, throw, catch and kick their way towards a more healthy, fun and active lifestyle.”

The availability of football teaching resources will not only help diversify educators’ programming, but also extend a new bridge for young Canadians to connect with their communities.

“Canadian football plays such a big role in the nation’s sporting landscape, but not every teacher has the tools and the background to share the game,” added Ambrosie. “We’re trying to eliminate that barrier and support all educators – to give kids the chance to learn and play football with their friends and throw the ball around with their families.”

Educators are invited to learn more about PHE Canada and Move Think Learn at www.phecanada.ca. For additional information regarding the CFL’s #TryFootball campaign, please visit TryFootball.ca.

(CFL PR/Photo: CFL.ca)