NLL, BLEACHER REPORT ENHANCE COVERAGE
The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, and media partner B/R Live, Turner Sports’ live sports streaming service, today unveiled new live game coverage enhancements for the upcoming 2019-20 season, the second season of the fast-growing partnership. The expanded content offerings and technical innovations are designed to showcase NLL players, coaches, and fans to an engaged digital audience throughout the six-month season.
“We spent the offseason listening to our fans and working hard to refine and enhance the viewing experience for our second full season on B/R Live, and we think these additional best in class assets will make the engagement experience for consumers second to none on any device they choose,” said NLL Commissioner Nick Sakiewicz. “The stories of our athletes, the athleticism displayed during the game, the drama that will be portrayed will be on display more than ever before, thanks to the innovations we are adding to the live coverage each week. We believe that the viewing experience, and the engagement will be second to none as our partnership continues to grow.”
“The NLL has been a great partner, and we look forward to bringing fans another season of fast-paced pro lacrosse action exclusively on B/R Live,” said Hania Poole, GM of B/R Live. “These programming enhancements will add to the viewing experience for our audiences, and underscore the exceptional value fans can get from the B/R Live Pass.”
Last season, digital viewership rose significantly through the NLL’s partnership with B/R Live, showing substantial increases in total unit sales (up 151 percent from last year), average unique viewers (+27 percent), and average minute audience (+14 percent).
With the NLL focused on expanding its engagement numbers, this year’s live game coverage will now include:
· NLL GameDay LIVE, a 10-minute pre-game show, and NLL PostGame LIVE prior to and after every game.
· SportLogiQ, integrated, real-time stats and data-tracking platform for use in all live event streams.
· NLL Wired, the popular feature introduced last year. After experimenting with allowing fans to listen to the referees when they are “under the hood” to adjudicate challenges, the league will make this standard for all replay challenges. This is believed to be the first in North American sports.
· Live coverage will include an upgraded graphics package with player interstitials to give fans a better understanding of the stories of the NLL athletes.
· NLL At the Half, featuring, Huddle Up, an up-close and personal story featuring an NLL player of the week.
NLL fans will be able to enjoy B/R Live’s enhanced platform experience this season. Elements include the B/R Live Pass, a new consolidated subscription which provides access to hundreds of live sporting events and premium content including UEFA Champions League, Europa League and Youth League Soccer, All Elite Wrestling, ONE Championship and other events for U.S. subscribers. Additionally, B/R Live’s redesigned “Watch” page highlights the most topical real-time live sports coverage from across its broad portfolio of premium sporting events.
B/R Live is available at https://live.bleacherreport.com by downloading the B/R Live app through iTunes or Google Play; and/or via Xbox, Apple TV, Android TV, the Roku platform and Amazon Fire TV.
